Orange Agro-Edutourism Development Strategy in Samar Village: An Effective and Appropriate Approach to Improve the Local Economy

Moh. Pebrianto, Yayuk Yuliati, Asihing Kustanti

Abstract

The Citrus Agroedutourism in Samar Village is an effort to optimize local potential by integrating agricultural education with community-based tourism. Despite its strong appeal, this destination faces several challenges, including weak management, limited digital promotion, a shortage of skilled human resources, and inadequate infrastructure. This study aims to analyze the most effective and appropriate development strategies to support sustainable local economic growth. This research adopts a mixed-method approach, with data collected through in-depth interviews, field observations, documentation, and literature review. Data were analyzed using thematic analysis to identify core themes from participant narratives, which were then mapped into a qualitative SWOT quadrant to formulate context-based development strategies. The findings indicate that Samar Village's main strengths lie in its unique citrus commodity, strong community involvement, and educational tourism appeal. However, weaknesses such as limited expertise, minimal promotion, and financial constraints hinder development. The recommended strategies include human resource training, infrastructure improvement, digital branding enhancement, and multi-stakeholder collaboration involving the village government, BUMDes, and youth organizations. The study concludes that citrus-based agroedutourism has strong potential to serve as a model for sustainable village development that effectively contributes to improving community welfare. These findings offer important managerial implications, including the need for strategic planning based on local potential, institutional capacity building, and the integration of environmental sustainability, community empowerment, and educational tourism promotion.

Keywords

agroedutourism; development; orange tourism

Full Text:

PDF

References

Adam, M., Putra, T. R. I., & Ibrahim, M. (2023). Marketing Strategy for Tourism Potential in the Framework of Regional Development as a Tourist Destination. Indatu Journal of Management and Accounting, 1(1), 12–20. https://doi.org/10.60084/ijma.v1i1.81

Addington-hall, J. M. (2007). Research Methods in Palliative Care. In Research Methods in Palliative Care (pp. 1–10). Oxford University Press. https://doi.org/10.1093/acprof:oso/9780198530251.003.0001

Apriadi, D. W., Meiji, N. H. P., Widianto, A. A., Berlian, A. C. L., Ningtyas, A. P. D. C., Wardani, D. J., Nadhifah, F., & Pebrianto, Moh. (2023). Pendampingan Masyarakat sebagai Edukator dan Pengelolaan Pariwisata Berbasis Ekowisata di Desa Samar Kecamatan Pagerwojo Kabupaten Tulungagung. I-Com: Indonesian Community Journal, 3(3), 1018–1030. https://doi.org/10.33379/icom.v3i3.2887

Apriyadi, D. W., Pratama Meiji, N. H., Widianto, A. A., Cahyaning Lintang Berlian, A., Putri Dwi Candra Ningtyas, A., Jaya Wardani, D., & Pebrianto, M. (2025). Optimalisasi Branding Agroeduwisata Jeruk-Jeruk Desa Samar Kecamatan Pagerwojo Kabupaten Tulungagung Guna Menuju Desa Wisata. Aksiologiya: Jurnal Pengabdian Kepada Masyarakat, 9(1). https://doi.org/10.30651/aks.v9i1.16637

Arahmah, A. R., Hariyono, S., & Munif, A. (2023). Agrowisata Dampak Optimalisasi Pengembangan Destinasi Agrowisata Petik Buah Jeruk Terhadap Kesejahteraan Sosial Masyarakat. E-SOSPOL, 10(4), 357. https://doi.org/10.19184/e-sospol.v10i4.43031

BPS Kabupaten Tulungagung. (n.d.). Luas Wilayah dan Keterangan Umum Menururt Desa Kecamatan Pagerwojo, 2016. Https://Tulungagungkab.Bps.Go.Id/Id/Statistics-Table/1/Mjg1NyMx/Luas-Wilayah-Dan-Keterangan-Umum-Menururt-Desa-Kecamatan-Pagerwojo--2016.Html.

BPS Kabupaten Tulungagung. (2022). Pertumbuhan Ekonomi Kabupaten Tulungagung 2022. Https://Tulungagungkab.Bps.Go.Id/Id/Pressrelease/2023/07/10/48/Pertumbuhan-Ekonomi-Kabupaten-Tulungagung-2022.Html.

BPS Kabupaten Tulungagung. (2024). Kabupaten Tulungagung dalam Angka (Vol. 41). BPS Kabupaten Tulungagung.

Ciolac, R., Adamov, T., Iancu, T., Popescu, G., Lile, R., Rujescu, C., & Marin, D. (2019). Agritourism-A Sustainable Development Factor for Improving the ‘Health’ of Rural Settlements. Case Study Apuseni Mountains Area. Sustainability, 11(5), 1467. https://doi.org/10.3390/su11051467

Creswell, J. W. (2007). Qualitative Inquiry & Research Design Choosing Among Five Approaches. Sage Publications. https://revistapsicologia.org/public/formato/cuali2.pdf

Ding, M. J., Jie, F., Sisombat, S., & Bandlamudi, B. S. (2023). Impact of the Skill Shortage on the Construction Supply Chain Performance in Australia. Civil Engineering Journal, 9(2), 356–371. https://doi.org/10.28991/CEJ-2023-09-02-08

Djuwendah, E., Karyani, T., Wulandari, E., & Pradono, P. (2023). Community-Based Agro-Ecotourism Sustainability in West Java, Indonesia. Sustainability, 15(13), 10432. https://doi.org/10.3390/su151310432

Hariyadi, B. R., Rokhman, A., Rosyadi, S., Yamin, M., & Runtiko, A. G. (2024). The Role Of Community-Based Tourism In Sustainable Tourism Village In Indonesia. Revista de Gestao Social e Ambiental, 18(7). https://doi.org/10.24857/rgsa.v18n7-038

Hartati, E., Kallau, N. G. H., Lay, W. A., Datto, T. D., Sulistjo, E. D., Kleden, M. M., & Rosnah, U. (2020). Membangun Agroeduwisata Berbasis Sistem Pertanian Terpadu Zero Waste di Lahan Kering (2020, Ed.). Uwais Inspirasi Indonesia : Jawa Timur.

Isro, Y., Itteridi, V., & Iskandar, I. (2022). Optimalisasi Produk dan Pemasaran UMKM Agrowisata Jeruk Gerga Desa Gunung Agung. Jurnal Pengabdian Dharma Wacana, 3(3), 218–226. https://doi.org/10.37295/jpdw.v3i3.348

Jimad, H., Nangwi, Y., & Mardiana, N. (2022). Optimalisasi Peran Kelompok Sadar Wisata Untuk Meningkatkan Perekonomian Masyarakat Desa. Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan, 6(1), 32. https://doi.org/10.23960/jss.v6i1.331

Kasmin, Muh. O., Helviani, H., & Nursalam, N. (2023). Identifikasi Komoditas Hortikultura Basis dalam Perspektif Pertanian Berkelanjutan di Kabupaten Kolaka, Indonesia. Agro Bali : Agricultural Journal, 6(1), 211–217. https://doi.org/10.37637/ab.v6i1.1043

Kawęcki, N. (2022). The Impact of the COVID-19 Pandemic on Agritourism. Annales Universitatis Mariae Curie-Sklodowska, Sectio B – Geographia, Geologia, Mineralogia et Petrographia, 77, 45–54. https://doi.org/10.17951/b.2022.77.0.45-54

Kumar, S., Chand, P. K., Sharma, L., & Thakur, P. (2025). Human Resources and Community Development in Sustainable Agriculture (Issue 1). https://sabm.scholics.in/

Mardiyana, Moh., Ihsan, M., Adrial, Parida, H., Sidiq, S., & Hidayat, T. (2022). A SWOT (Strength Weakness Opportunity and Threat) Analysis as a Strategy to Enhance Competitiveness. International Journal of Management Science and Application, 1(1). https://doi.org/10.58291/ijmsa.v1n1.8

Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis.

Nugraheni, T. S. R., Utami, E. R., & Utami, T. P. (2025). The Portrait of Challenges and Strategies of Village-Owned Enterprise in Achieving SDGs: The Perspective of Sustainable Development. Journal of Accounting and Investment, 26(2), 548–578. https://doi.org/10.18196/jai.v26i2.26741

Octavia, A., Ratnawati, R., Kurniawan, D., & Sriayudha, Y. (2021). Pembuatan Media Promosi Dan Sosialisasi Tentang Mutu Jeruk Gerga Kerinci Di Desa Lolo Gedang Kabupaten Kerinci. Jurnal Karya Abadi, 5(2), 209–212. https://doi.org/https://doi.org/10.22437/jkam.v5i2.15258

Rahman, A., Sari, N. M. W., Fitriani, Sugiarto, M., Sattar, Abidin, Z., Irwanto, Nugroho, A. P., Indriana, Ladjin, N., Haryanto, E., Amane, A. P. O., Ahmadin, & Alaslan, A. (2022). Metode Penelitian Ilmu Sosial. Widina Bhakti Persada Bandung.

Rezaei, F., Khalilzadeh, M., & Soleimani, P. (2021). Factors Affecting Knowledge Management and Its Effect on Organizational Performance: Mediating the Role of Human Capital. Advances in Human-Computer Interaction, 2021, 1–16. https://doi.org/10.1155/2021/8857572

Ridzal, N. A., Hasan, W. A., Mahmuda, D., Mustaqim, F., Rakhman, A., & Octaviani, V. (2023). Pengenalan Pemasaran Digital untuk Pengembangan Potensi Wisata Agro Jeruk Lasembangi Guna Peningkatan Ekonomi Perdesaan. Community Development Journal, 4(5), 9879–9883. https://doi.org/https://doi.org/10.31004/cdj.v4i5.19981

Rukmana, A. Y., Meltareza, R., Harto, B., Komalasari, O., & Harnani, N. (2023). Optimizing the Role of Business Incubators in Higher Education: A Review of Supporting Factors and Barriers. West Science Business and Management, 1(03), 169–175. https://doi.org/10.58812/wsbm.v1i03.96

Saputra, S., & Mujahiddin. (2021). Stimulus Agrosociopreneur Melalui Pengembangan Sistem Refugia dan Lebah Madu Berbasis Pertanian Jeruk di Desa Sekoci Kabupaten Langkat. JMM (Jurnal Masyarakat Mandiri), 5(4), 1689–1700. https://doi.org/10.31764/jmm.v5i4.4902

Sari, J. A. (2023). The Village SDGs? Can Partnership Aspect Enhance the Economic Development in Pangandaran Village? The Innovation of Social Studies Journal, 5(1), 25. https://doi.org/10.20527/issj.v5i1.8053

Shang, Y., Zhu, L., Qian, F., & Xie, Y. (2023). Role of Green Finance in Renewable Energy Development in the Tourism Sector. Renewable Energy, 206, 890–896. https://doi.org/10.1016/j.renene.2023.02.124

Sisto, R., Cappelletti, G. M., Bianchi, P., & Sica, E. (2022). Sustainable and Accessible Tourism in Natural Areas: A Participatory Approach. Current Issues in Tourism, 25(8), 1307–1324. https://doi.org/10.1080/13683500.2021.1920002

Tay, M.-J., Ng, T.-H., & Lim, Y.-S. (2024). Fostering Sustainable Agriculture: An exploration of Localised Food Systems Through Community Supported Agriculture. Environmental and Sustainability Indicators, 22, 100385. https://doi.org/10.1016/j.indic.2024.100385

UN. Secretary-General World Commission on Environment and Development. (1987). Report of the World Commission on Environment and Development : note / by the Secretary-General. https://digitallibrary.un.org/record/139811?v=pdf#files

Wen, Q., & Zhang, T. (2022). Economic Policy Uncertainty and Industrial Pollution: The Role of Environmental Supervision by Local Governments. China Economic Review, 71, 101723. https://doi.org/10.1016/j.chieco.2021.101723

Wijaksena, E. I., & Pramulya, R. (2024). Analisis Struktur Biaya Logistik Jeruk Siam di Desa Sumber Bakti dalam Penyusunan Strategi Rantai Pasok. Agro Bali : Agricultural Journal, 7(2), 529–541. https://doi.org/10.37637/ab.v7i2.1534

DOI: https://doi.org/10.37637/ab.v8i2.1929

Refbacks

  • There are currently no refbacks.