Marketing Analysis of Indonesian Sustainable Palm Oil (ISPO) and non-ISPO Certified Independent Palm Oil in Batanghari Regency, Jambi Province, Indonesia

Bagasferyan Hutagaung, Ratna Winandi Asmarantaka, Andriyono Kilat Adhi

Abstract

This research analyzes marketing efficiency: marketing, marketing function, marketing margin, farmer's share, and the ratio of profit to cost of fresh fruit bunches (FFB) for ISPO (Indonesian Sustainable Palm Oil) and non-ISPO palm oil in Batanghari Regency, Jambi Province. The sample consisted of 30 ISPO farmers and 30 non-ISPO farmers, sampling farmers using a purposive method and then using the snowball sampling method to find out what institutions are involved in the ISPO and non-ISPO independent oil palm marketing process in Batanghari Regency. The research results show four marketing channels: (1) farmer-trader-large trader-palm oil weighing-mill, (2) farmer-trader-palm palm weighing-mill, (3) farmer-palm palm weighing-mill, and (4) farmer-merchant-mill. ISPO farmers do not experience differences in marketing channels and prices, which is not in accordance with the objectives of establishing ISPO. Marketing functions include purchasing, selling, transporting, harvesting, risk-bearing, financing, and market information. Analysis of marketing margin, farmer's share, and profit-to-cost ratio shows the third most efficient channel with a farmer's share of 87.82% with the farmer's marketing channel selling FFB through palm oil weighing, which distributes it to mills, involving one marketing institution.

Keywords

channels; efficiency; ISPO; marketing; palm oil

Full Text:

PDF

References

Arwan, A., Tinaprilla, N., & Burhanuddin, B. (2023). Faktor-Faktor yang Memengaruhi Pilihan Saluran Pemasaran Tandan Buah Segar Pada Perkebunan Rakyat. Jurnal Agribisnis Indonesia, 11(1), 39–47. https://doi.org/10.29244/jai.2023.11.1.39-47

Carolina Simorangkir, N., & Rosiana, N. (2022). Analisis Efisiensi Pemasaran Kopi Robusta. Jurnal Agribisnis Indonesia, 10(1), 113–125. https://doi.org/10.29244/jai.2022.10.1.113-125

Dinas Perkebunan Kabupaten Batanghari. (2022). Data Statistik Kabupaten Batang Hari 2021.

Dinas Perkebunan Provinsi Jambi. (2022). Statistik Perkebunan Provinsi Jambi 2021.

Euler, M., Hoffmann, M. P., Fathoni, Z., & Schwarze, S. (2016). Exploring yield gaps in smallholder oil palm production systems in eastern Sumatra, Indonesia. Agricultural Systems, 146, 111–119. https://doi.org/10.1016/j.agsy.2016.04.007

Gay and Mahmud. (2011). Metode Penelitian Pendidikan (1st ed.). Pustaka Setia.

Hutabarat, S. (2019). Optimalisasi Pemanfaatan Lahan Perkebunan Kelapa Sawit di Riau. Unri Conference Series: Agriculture and Food Security, 1, 46–57. https://doi.org/10.31258/unricsagr.1a7

Hutabarat, S. (2022a). ISPO dan Keberlanjutan Perkebunan Kelapa Sawit di Indonesia. 13(2).

Hutabarat, S. (2022b). ISPO dan Keberlanjutan Perkebunan Kelapa Sawit di Indonesia. 13(2).

Kana, Ave, Suyatno, Adi, Suharyani, & Anita. (2022). Analisis Pemasaran Tandan Buah Segar Kelapa Sawit di Binjai Ulu Kabupaten Sintang. Nomor, 6, 1247–1260.

https://doi.org/https://doi.org/10.21776/ub.jepa.2022.006.04.5

Lifianthi, L., Rosana, E., & Thirtawati, T. (2022). Marketing Functions and Farmer’s Share Of Oil Palm Fresh Fruit Bunch Of Self-Support Farmers In Banyuasin Regency South Sumatra. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 255–270.https://doi.org/10.31186/jagrisep.21.2.255-270

Nainggolan, H. L., Sidabalok, F. E. P., Saing, B. R., Bakkara, I. M., Tobing, A. G. L., & Sianturi, S. A. (2023). Analisis Pendapatan Usahatani dan Strategi Peningkatan Pemahaman Petani Atas Biaya Lingkungan Kelapa Sawit Rakyat di Kabupaten Batu Bara, Sumatera Utara, Indonesia. Agro Bali : Agricultural Journal, 6(1), 171–187. https://doi.org/10.37637/ab.v6i1.1164

Nasution, K., Pertanian, F., Islam, U., Utara, S., Pemasaran, M., Sungai, K., Kabupaten, K., Sawit, K., & Pemasaran, M. (2021). Analisis Pemasaran Kelapa Sawit di Desa Sampean Kecamatan Sungai Kanan Kabupaten Labuhan Batu Selatan Provinsi Sumatera Utara. Wahana Inovasi: Jurnal Penelitian Dan Pengabdian Masyarakat UISU, 10(1).

Peraturan Menteri Pertanian Republik Indonesia Nomor 11 Tahun 2015 (Vol. 3). (2015).

Pratama, & Eliza Tetu. (2015). Analisis Saluran Pemasaran Tandan Buah Segar (TBS) Kelapa Sawit pada Petani Kelapa Sawit di Desa Simpang Kelayang Kecamatan Kelayangan Kabupaten Indragiri Hulu. Jurnal Ilmiah Pertanian, 12(2). https://doi.org/https://doi.org/10.31849/jip.v12i2.981

Primalasari, I., Sumantri, B., & Sriyoto, S. (2017). Analisis Rantai Pasok Tandan Buah Segar (Tbs) Pada Pt. Sandabi Indah Lestari Di Kabupaten Bengkulu Utara. Jurnal AGRISEP, 16(1), 87–96. https://doi.org/10.31186/jagrisep.16.1.87-96

Putriana, E., Kurniati, D., & Yurisinthae, E. (2023). Struktur, Perilaku dan Kinerja Pasar Tandan Buah Segar (TBS) Kelapa Sawit. Jurnal Agribisnis Indonesia, 11(1), 75–86. https://doi.org/10.29244/jai.2023.11.1.75-86

Raharja, S., Marimin, Machfud, Papilo, P., Safriyana, Massijaya, M. Y., Asrol, M., & Darmawan, M. A. (2020). Institutional strengthening model of oil palm independent smallholder in Riau and Jambi Provinces, Indonesia. Heliyon, 6(5). https://doi.org/10.1016/j.heliyon.2020.e03875

Rahayu, N. F., Hardjomidjojo, H., & Raharja, S. (2021). Analisis Value Chain Dan Margin Pemasaran Rantai Pasok Tandan Buah Segar Sawit Rakyat Di Kabupaten Bengkalis. Jurnal Teknologi Pertanian, 22(2), 109–120. https://doi.org/10.21776/ub.jtp.2021.022.02.4

Rahmanta. (2017). Analisis Pemasaran Kelapa Sawit di Kabupaten Labuhan Batu Selatan. Jurnal Agrica Ekstensia, 11(1), 32–38. http://polbangtanmedan.ac.id/pdf/Jurnal Vol 11/05 RAHMANTA 17.pdf

Ratna Winandi Asmarantaka, J. A. Y. N. M. dan N. R. (n.d.). Konsep Pemasaran Agribisnis: Pendekatan Ekonomi dan Manajemen.

Riati. (2021). Analisis Pengaruh Karakteristik Petani terhadap Produksi Kelapa Sawit Swadaya di Kecamatan Singingi Hilir. Jurnal Inovasi Penelitian, 2(1). https://www.pertanian.go.id

Rodhiah. (2018). Analisis Biaya Dan Manfaat Sertifikasi ISPO Bagi Perusahaan Perkebunan Kelapa Sawit Di Kabupaten Pasaman Barat. Magister Ilmu Ekonomi Pertanian, Master.

Sari. (2022). Analisis Capaian ISPO (Indonesian Sustainable Palm Oil) Perkebunan Kelapa Sawit Pola Analisis Capaian ISPO (Indonesian Sustainable Palm Oil) Perkebunan Kelapa Sawit Pola Swadaya di Kabupaten Rokan Hulu. Jurnal Agribisnis, 24(1).

Sihombing, & Ernah. (n.d.). Kajian Sosial Lingkungan Perkebunan Kelapa Sawit Berkelanjutan Berdasarkan ISPO di PTPN VIII Tambaksari Subang Jawa Barat.

Sumartono, E. , , , &, Suryanty, M., Badrudin, R., & Rohman, A. (2018). Analisis Pemasaran Tandan Buah Segar Kelapa Sawit di Kecamatan Putri Hijau, Kabupaten Bengkulu Utara. AGRARIS: Journal of Agribusiness and Rural Development Research, 4(1). https://doi.org/10.18196/agr.4157

Yurisinthae, E., & Oktoriana, S. (2021). Implementasi Sertifikasi Indonesian Sustainable Palm Oil System (ISPO) Pada Petani Kelapa Sawit Swadaya Di Kabupaten Sanggau. https://doi.org/10.31186/jagrisep.9.1.159-172

DOI: https://doi.org/10.37637/ab.v7i1.1431

Refbacks

  • There are currently no refbacks.