Green Entrepreneurial Orientation, Innovation Capability dan Kinerja Keberlanjutan Industri Garam Rakyat

Abstract

The sustainability performance of an industry is important for the long-term strategic goals of Indonesia's economic progress. An important pillar of government policy supports business sustainability performance through increased capacity, innovation and adaptation, so that the important role of entrepreneurial orientation is to encourage increased innovation capabilities and business sustainability performance. Increasing innovation capabilities is important for business activities, the competitive level of competition, global warming issue factors, developments in production technology and demands for environmentally friendly products that encourage export and import cooperation to require green product factors. Although not many SMEs have innovation capabilities and green entrepreneurial orientation compared to large-scale businesses, sustainability performance is a strategic issue to remain competitive. The purpose of this study was to analyze the influence between the three variables of green entrepreneurial orientation, innovation capability and sustainability performance. The research sample was 30 respondents, with data collection techniques through questionnaires, with data processing using Smart PLS software. the results of the study showed that green entrepreneurial orientation had a positive and significant effect on innovation capabilities and sustainable performance. Innovation capabilities had a positive and significant effect on sustainable performance and did not mediate the influence of green entrepreneurial orientation on the sustainable performance of the people's salt industry in Tejakula District, Buleleng Regency.